Challenges of Hong Kong Luxury Hotels Facing Nowadays Essay

Challenges of Hong Kong Luxury Hotels Facing Nowadays Hong Kong, as a Special Administrative Region of China, is a popular destination for travelers from Mainland China and also other countries (Tasci, Denizci, 2010). Tourism is one of the pillar industries of Hong Kong’s economy, and has made significant contribution in recent decades. One of the main elements of this rapidly growing industry is the hotel industry, which is also flourishing in Hong Kong with plenty of hotels for visitors. However, with the changing traveling patterns of the tourists, the hotels especially the luxury ones are being presented with great challenges. This essay analyses the current situation of Hong Kong’s hotel industry and points out the challenges that†¦show more content†¦For better development, the tendency of hotel selection of visitors and the hotels’ strategies to response to the changing situation should be taken into consideration. Different generations’ preferences and characteristics The hospitality industry in Hong Kong is now facing guests of different generations. The growing generation, Generation Y, represents the young people and the majority of the consumers. This generation, known as the â€Å"net generation†(Sheahan, 2009), is different from Baby Boomers and Generation X. They have a new concept of consumption, with high expectation and are more demanding (Palmer, 2009). As Barsky and Nash (2011) state, Generation Y stands for most emotional, the least loyal, and least satisfied customers. Also, their key word of consumption is â€Å"value†, with perceptions about price changing and not willing to pay more (Barsky Nash, 2011). Moreover, while the previous generations may still regard good interpersonal service a necessity, younger guests may weigh the face-to-face service less. As Palmer(2009) believes, Gen Y â€Å"grew up with† technology. They prefer high-technology related service such as automatic check in and free wifi access. In this situation, in order to reach a higher customer satisfaction, offering services according to different guests should be paid more attention to. For high tariff hotels, it is even more important to fulfill guests’ value of spending more on accommodation soShow MoreRelatedSustainable Practices And Development For Cordis Hong Kong2121 Words   |  9 Pagesinvestigates the sustainable practices and development for Cordis Hong Kong (formally as The Langham Place Hotel Hong Kong) and all attractions and places around the Langham. There will be totally five parts excluding references to evaluate whether The Langham Hong Kong’s practices coordinate or depart from the principle of sustainability by addressing from the Triple Bottom Line (TBL), three aspects to mention the issues and challenges facing the business and its operation. 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